Google positioning for move into U.S. radio
LOS ANGELES (Reuters) - Web search leader Google Inc. is hiring scores of radio sales people and is spending heavily in a bid to expand its position in the $20 billion radio industry.Google spokesman Michael Mayzel said this week that the company will begin a public test of Google Audio Ads by the end of the year. Advertisers will be able to go online and sign up for targeted radio ads using the same AdWords system they use to buy Web search ads.
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By the way, I've decided to take part in my first Rookie Freeroll at River Belle Poker. The pot's a very tidy $5,000. Really excited... but nervous too! Keep your fingers crossed!
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